Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
Consumer trust
SoPost round up
SoPost round up | consumer-centric marketing takes precedence
September is a crucial time for brand marketers – particularly acr...
Consumer trust
CEW & SoPost | building brand trust & data is redefining success
With misinformation and consumer skepticism at an all time high, brand t...
Consumer trust
Micro over Macro | why do consumers trust micro-influencers?
Is the gilded age of celebrity endorsements over? For decades, a superst...
Digital sampling
Your holiday season product sampling strategy 2025
The 2025 holiday season is upon us! Well, not for everyone, but for bran...