Consumer trust
Micro over Macro | why do consumers trust micro-influencers?
Is the gilded age of celebrity endorsements over? For decades, a superst...
Beauty industry
SoPost round up
SoPost industry round up | Beauty and FMCG trends July 2025
They say time flies when you’re having fun. At SoPost, we seem to be hav...
Consumer trust
What AI Influencers can reveal about consumer trust in brands
Mia Zelu sparked a major social media debate during Wimbledon recently, ...