Digital sampling
Optimizing digital purchase channels for the boomer consumer
Traditionally, and particularly in the skincare industry, strategic focu...
digital sampling
Digital sampling
The psychology of ‘try before you buy’ in 2025
The internet is often an echo chamber; a cacophony of sounds bombarding ...
Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
Consumer trust
Sustainability in the CPG industry through hyper-targeted digital sampling
From overproduction to single-use packaging, sustainability in the CPG i...
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Avoiding the CPG sampling black hole with SoPost digital sampling
For decades, the CPG mantra has been: get product into hands, boost sale...