Digital sampling
The psychology of ‘try before you buy’ in 2025
The internet is often an echo chamber; a cacophony of sounds bombarding ...
digital sampling
Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
Consumer trust
Sustainability in the CPG industry through hyper-targeted digital sampling
From overproduction to single-use packaging, sustainability in the CPG i...
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Avoiding the CPG sampling black hole with SoPost digital sampling
For decades, the CPG mantra has been: get product into hands, boost sale...
Digital sampling
Why a product sample can save brands from post-holiday returns
The holiday season can be somewhat of a paradox for brands. The triumph ...