Digital sampling
Why a product sample can save brands from post-holiday returns
The holiday season can be somewhat of a paradox for brands. The triumph ...
digital sampling
News
How to win by daring to innovate without compromising quality
There are two kinds of companies: those that compete, and those that dar...
SoPost round up
SoPost round up | consumer-centric marketing takes precedence
September is a crucial time for brand marketers – particularly acr...
Consumer trust
CEW & SoPost | building brand trust & data is redefining success
With misinformation and consumer skepticism at an all time high, brand t...
Digital sampling
The gift of trial | ‘get one, gift one’ sampling campaigns win the holiday season
The holiday season is always a critical time for brands. Consumers are a...