Digital sampling
The ultimate guide to strategic sampling this holiday season
Sleigh bells aren’t quite ringing, but if you’re a brand marketer ...
fragrance
SoPost round up
SoPost industry round up | August global beauty & FMCG trends
What a month! From Taylor Swift appearing on her first podcast, announci...
Consumer trust
Trust in marketing is broken. How can brands fix it?
Consumers are overwhelmed. They are constantly being bombarded with info...
Digital sampling
You can’t smell the internet
Beauty may be visual, but the beauty industry is all about the multi-sen...