Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
north america
SoPost round up
SoPost round up | consumer-centric marketing takes precedence
September is a crucial time for brand marketers – particularly acr...
Digital sampling
The ultimate guide to strategic sampling this holiday season
Sleigh bells aren’t quite ringing, but if you’re a brand marketer ...
Digital sampling
The gift of trial | ‘get one, gift one’ sampling campaigns win the holiday season
The holiday season is always a critical time for brands. Consumers are a...
Consumer trust
Micro over Macro | why do consumers trust micro-influencers?
Is the gilded age of celebrity endorsements over? For decades, a superst...