Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
product sampling
Consumer trust
User-generated content | the new measure of authenticity
In the not too distant past, social media was awash with perfectly polis...
Digital sampling
The gift of trial | ‘get one, gift one’ sampling campaigns win the holiday season
The holiday season is always a critical time for brands. Consumers are a...
Digital sampling
Your holiday season product sampling strategy 2025
The 2025 holiday season is upon us! Well, not for everyone, but for bran...
Consumer trust
What AI Influencers can reveal about consumer trust in brands
Mia Zelu sparked a major social media debate during Wimbledon recently, ...