Brand strategy
Brand strategy
74% of UK Gen Z would spend £100+ on fragrance. Are beauty brands underestimating their spending power?
Brand strategy
Free download | Think you know Gen Z? | The Gen Z playbook
Exclusive data and insights from the SoPost and UNiDAYS Sample Society - tu...
Digital sampling
Your sampling campaign is flying. But is it actually working?
Product updates
A clearer view of your paid media performance with SoPost’s Ad Insights.
News
SoPost and BLP (Northern) shortlisted for Shipper/Partner Company of the Year 2026
SoPost and BLP (Northern) have been named finalists for the Shipper/Partner...
Free download
Free download | The SoPost Beauty Brand Playbook 2026
Consumer trust is at an all time low, while beauty brands are seeing market...
Brand strategy
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketing f...
Partnerships
Cocktails & Conversation | how the Boots and SoPost partnership is reclaiming retail ROI
‘Perhaps’ is an expensive word in the beauty industry. Perhaps a consumer l...
SoPost round up
SoPost industry round up | agentic commerce, clinical transparency & the launch of Evermark
February has seen huge strides in the beauty and CPG industries. The emerge...
Consumer trust
Hot on the Scent | Marketing to Gen Z and Gen Alpha
The fragrance industry gathered in early February to decode the evolving ha...
Digital sampling
How Digital Product Sampling Drives Mother’s Day ROI
Mother’s Day is one of the most expensive periods for beauty and fragrance...