Digital sampling The psychology of ‘try before you buy’ in 2025 The internet is often an echo chamber; a cacophony of sounds bombarding ... Read More
Digital sampling Turning a single product sample into a lifetime consumer The CPG is traditionally defined by filling the top of the sales funnel ... Read More
Digital sampling Why a product sample can save brands from post-holiday returns The holiday season can be somewhat of a paradox for brands. The triumph ... Read More
Digital sampling The ultimate guide to strategic sampling this holiday season Sleigh bells aren’t quite ringing, but if you’re a brand marketer ... Read More
Digital sampling The gift of trial | ‘get one, gift one’ sampling campaigns win the holiday season The holiday season is always a critical time for brands. Consumers are a... Read More