Consumer trust
So long, filters! TikTok beauty commerce growth is redefining consumer trust
While TikTok may have established itself as a platform for fleeting tren...
Digital sampling
Digital sampling
The psychology of ‘try before you buy’ in 2025
The internet is often an echo chamber; a cacophony of sounds bombarding ...
Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
Digital sampling
Why a product sample can save brands from post-holiday returns
The holiday season can be somewhat of a paradox for brands. The triumph ...
Digital sampling
The ultimate guide to strategic sampling this holiday season
Sleigh bells aren’t quite ringing, but if you’re a brand marketer ...