Brand strategy
The fragrance funnel is broken. Gen Z product sampling will fix it.
Traditionally, the fragrance industry has relied on a top-heavy marketin...
Digital sampling
Consumer trust
Hot on the Scent | Marketing to Gen Z and Gen Alpha
The fragrance industry gathered in early February to decode the evolving...
Digital sampling
How Digital Product Sampling Drives Mother’s Day ROI
Mother’s Day is one of the most expensive periods for beauty and fragran...
Brand strategy
Why product trial is the foundation of a modern brand growth strategy
Marketing budgets are under increasingly intense pressure to deliver imm...
Digital sampling
Hyper-targeted digital sampling is central to the 2026 media mix
Digital advertising has hit a wall. Not only is it unable to track consu...