Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
Digital sampling
Digital sampling
Why a product sample can save brands from post-holiday returns
The holiday season can be somewhat of a paradox for brands. The triumph ...
Digital sampling
The ultimate guide to strategic sampling this holiday season
Sleigh bells aren’t quite ringing, but if you’re a brand marketer ...
Digital sampling
The gift of trial | ‘get one, gift one’ sampling campaigns win the holiday season
The holiday season is always a critical time for brands. Consumers are a...
Digital sampling
Digital product sampling strategies for the 2025 holiday season
This year, holiday season shopping is expected to start as early as Sept...