Digital sampling
How Digital Product Sampling Drives Mother’s Day ROI
Mother’s Day is one of the most expensive periods for beauty and fragran...
Digital sampling
Brand strategy
Why product trial is the foundation of a modern brand growth strategy
Marketing budgets are under increasingly intense pressure to deliver imm...
Digital sampling
Hyper-targeted digital sampling is central to the 2026 media mix
Digital advertising has hit a wall. Not only is it unable to track consu...
Digital sampling
A consumer engagement strategy for Valentine’s Day (and beyond)
Each year, Valentine’s Day serves as the premier seasonal catalyst for t...
Digital sampling
Why digital product sampling will thrive in 2026
Consumers are no longer focused on how brands make a first impression. T...