Digital sampling
AI fragrance advisor | solving the mystery of buying scents online
Fragrance has long been a difficult product to sell online. Buying a scent...
Digital sampling
Digital sampling
Sustainable product sampling to achieve ethical growth in 2026
Sustainability continues to be a core factor in purchasing decisions for be...
Digital sampling
How skincare brands can win over consumers in 2026
Consumer confidence in skincare has shifted; driven by a non-negotiable dem...
Digital sampling
Optimizing digital purchase channels for the boomer consumer
Traditionally, and particularly in the skincare industry, strategic focus h...
Digital sampling
Male skincare is booming. Convert this into sustainable customer acquisition
52% of US men now engage with facial skincare products. This represents a d...
Consumer trust
So long, filters! TikTok beauty commerce growth is redefining consumer trust
While TikTok may have established itself as a platform for fleeting trends...
Digital sampling
The psychology of ‘try before you buy’ in 2025
The internet is often an echo chamber; a cacophony of sounds bombarding con...
Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel wit...
Digital sampling
Why a product sample can save brands from post-holiday returns
The holiday season can be somewhat of a paradox for brands. The triumph of...
Digital sampling
The ultimate guide to strategic sampling this holiday season
Sleigh bells aren’t quite ringing, but if you’re a brand marketer vying for...
Digital sampling
The gift of trial | ‘get one, gift one’ sampling campaigns win the holiday season
The holiday season is always a critical time for brands. Consumers are acti...
Digital sampling
Digital product sampling strategies for the 2025 holiday season
This year, holiday season shopping is expected to start as early as Septemb...