Digital sampling
Male skincare is booming. Convert this into sustainable customer acquisition
52% of US men now engage with facial skincare products. This represents ...
Digital sampling
Consumer trust
So long, filters! TikTok beauty commerce growth is redefining consumer trust
While TikTok may have established itself as a platform for fleeting tren...
Digital sampling
The psychology of ‘try before you buy’ in 2025
The internet is often an echo chamber; a cacophony of sounds bombarding ...
Digital sampling
Turning a single product sample into a lifetime consumer
The CPG is traditionally defined by filling the top of the sales funnel ...
Digital sampling
Why a product sample can save brands from post-holiday returns
The holiday season can be somewhat of a paradox for brands. The triumph ...