Digital sampling
The cookiepocalypse: a blessing not a curse
2024 is the year that Google is finally deprecating third-party cookies....
Digital sampling
Product updates
SoPost launches qualifying questions: a way to improve targeting and reduce sample waste
Tired of wasting samples on the wrong people? Sample to the most relevan...
News
SoPost partners with Amazon Alexa to launch voice-activated product sampling
How can brands leverage voice-activated sampling to reach consumers in a...
Sustainability
Artificial intelligence, real sustainability
How working with the right technology partner can result in a sampling s...
Review generation
Reviews drive sales
nearly 95% of shoppers read online reviews before making a purchase.