Consumer trust
Instagram indexing | how Google’s update impacts product sampling
Earlier this month, Instagram went live with a change that allows Google to...
Most Recent
Consumer trust
Trust in marketing is broken. How can brands fix it?
Consumers are overwhelmed. They are constantly being bombarded with informa...
Partnerships
SoPost Partners with Boots to Revolutionize Product Sampling with Data-Driven, Personalized Experiences
We’re beyond excited to announce that we’re now delivering our industry-lea...
Digital sampling
How product sampling in North America is driving ROI
There are a number of factors shaping consumer spending habits among Americ...
Partnerships
indu and SoPost launch peer-powered gifting feature to boost brand growth.
Partnerships
SoPost and Who What Wear UK partner to launch The Beauty Dispatch – a premium product sampling community for beauty brands in the UK.
Digital sampling
Inside the SoPost Summit NYC: bold strategies, beauty breakthroughs, and what’s next in brand marketing.
Product updates
Introducing visual UGC in feedback: a game-changer for building trust and driving sales.
Product updates
Let’s talk data: a fresh look at SoPost’s reporting dashboards.
Digital sampling
The ripple effect of product sampling: the ROI that’s often missed.
Digital sampling
Three marketing trends set to dominate in 2025.
Digital sampling