Consumer trust
Zero-party data strategies crucial in converting interest to sales
To hit the ground running in 2026, leading beauty brands are focusing on...
data
SoPost round up
SoPost round up | consumer-centric marketing takes precedence
September is a crucial time for brand marketers – particularly acr...
Consumer trust
Instagram indexing | how Google’s update impacts product sampling
Earlier this month, Instagram went live with a change that allows Google...
Consumer trust
Trust in marketing is broken. How can brands fix it?
Consumers are overwhelmed. They are constantly being bombarded with info...
Sustainability
Artificial intelligence, real sustainability
How working with the right technology partner can result in a sampling s...