Digital sampling
AI fragrance advisor | solving the mystery of buying scents online
Fragrance has long been a difficult product to sell online. Buying a sce...
data
Consumer trust
Zero-party data strategies crucial in converting interest to sales
To hit the ground running in 2026, leading beauty brands are focusing on...
SoPost round up
SoPost round up | consumer-centric marketing takes precedence
September is a crucial time for brand marketers – particularly acr...
Consumer trust
Instagram indexing | how Google’s update impacts product sampling
Earlier this month, Instagram went live with a change that allows Google...
Consumer trust
Trust in marketing is broken. How can brands fix it?
Consumers are overwhelmed. They are constantly being bombarded with info...